Established in 1977 as a local soccer club for San Diego’s best youth soccer players, Surf Soccer Club is now recognized for player development with 11 National Championships and more than 157 players on National Teams. The club’s rebranding in 2016, its dedication to providing ‘best of the best’ experiences and opportunities and its continued success in the sport have solidified its reputation as a premier youth sports organization leading to the expansion of the Surf Affiliate Program.
Collaborated with the client in redesigning/refining an existing logo. Created multiple logo lockups and applications. Established brand and logo guidelines.
Designed and set up the San Diego Surf Soccer Club Wordpress website and 5 Surf affiliate websites. Provided image templates (logos, homepage banners, event/announcement images and social media images) to the marketing teams.
Created presentation visuals, infographics and templates. Designed multiple information sheets for industry and consumer distribution.
Designed 2018-2020 player uniforms, staff apparel, travel kits and fan gear.
Designed large-scale branding materials for sporting events and conventions.